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Black Faith Community Toolkit

COVID-19 Vaccine Education Initiative

We know that many parishioners have concerns and questions about COVID-19 vaccines. And that's okay.

We're here to make it easy to educate your community members and build vaccine confidence.

How to Use This Toolkit

If you are creating your own education campaign, check out our sermons and Bible guides as well as our answers to key COVID-19 questions.

If you would like to share our existing messaging with your community, check out our social graphics, email graphics, and videos.

If you'd like to encourage your community to join our events, check out the events page.

Get Answers

Not sure how to best answer your community members' questions? Prepare yourself with talking points from our Frequently Asked Questions, vetted by the CDC.

Explore Shareable Resources

Find Bible and sermon guides, social graphics, email graphics, and free videos to download and share.

Discover and Plan Events

Virtual events have become instrumental in helping communities of faith remained connected and informed. Check out our events and find tips for hosting your own.

Hear from Black Faith Leaders

Learn why it's important that the faith community take time to learn more about COVID-19 vaccines and where they can go to get their questions answered.

All materials were created by the Ad Council and Values Partnership, based on extensive research with diverse Americans and in collaboration with people who self-identify as members of these key communities.